Top Shop Tip

Brought to you by Tire Review, Babcox, and Coats. 

Fill a Need in Your Community

"How are you investing the money you make? Dan Northdurft of Tires Tires Tires advises dealers to find a need in their community and invest the money they make at the shop back into their community in this week’s Top Shop Tip, presented by Coats." - Tire Review

Finding Ways to Help Those in Need

"As an independent tire dealer, your generosity can make a positive impact on your community, especially when you find a cause you truly care about. Pat Fleischmann of Community Tire Pros shares one of several charitable things their shops do — not always for the publicity but for the opportunity to change people’s lives, giving moms in crisis something to be thankful for, in this week’s Top Shop Tip, presented by Coats." - Tire Review

Managing Your Shop's Cash Flow

"Jon Zurcher, COO of Best-One Tire & Service, teaches you another way to think about your shop’s cash flow in this week’s Top Shop Tip, presented by Coats Garage." - Tire Review

Capitalize Your Business for Growth

"Many business owners like to take the profit out of their business. But that’s not good for growth, says Jon Zurcher, COO of Best-One Tire and Service. Zurcher explains why tire dealers need to leave enough cash in the business to grow and how to do that in this week’s Top Shop Tip, presented by Coats." - Tire Review

Have a Power Meeting with Employees to Set Goals

"In this week’s Top Shop Tip, presented by Coats, Dan Combs of Same Day Auto Repair, shares his tips for establishing daily goals for employees at his shop." - Tire Review

Develop a Rewards System for Customers

"A great way to say thanks to a customer is through a rewards system. Pat Fleischmann of Community Tire Pros describes how her shop’s system works and what you need to do to implement one at your shop in this week’s Top Shop Tip, presented by Coats." - Tire Review

Show Off A Tire's Three-Peak Mountain Snowflake Rating

"As winter weather is upon us, more customers will come into your store for winter tire purchases. To prove the worth of a certain tire to them, show them its three-peak mountain snowflake rating, says Kent Kugler of Modern Tire Pros in this week’s Top Shop Tip, presented by Coats." - Tire Review

Be Conscious of First Impressions

"When a customer pulls into your parking lot, what do they see? Pat Fleischmann of Community Tire Pros describes how first impressions are key in this week’s Top Shop Tip, presented by Coats." - Tire Review

Get TIA Certified

"Education and certification can be the key to staying ahead of the always-shifting landscape in the tire business. In this week’s Top Shop Tips, sponsored by Coats, Dan Nothdurft of Tires Tires Tires recommends getting employees certified by TIA can help with OSHA compliance and instill best practices from the staff." - Tire Review

Using Text to Authorize Service Work

"Not only can effective customer communication help with sales and customer satisfaction, it can also be a great place to find areas to eliminate wasted effort. Getting an okay for service over the phone takes time, but texting is fast, and many customers prefer it. Alpio Barbara, owner of Redwood General Tire, says you can save time by using text messaging to streamline the service approval process." - Tire Review

Make Your Marketing Genuine

"Dan Nothdurft of Tires Tires Tires does all the voiceovers for his shop’s commercials. Why? Find out the importance of this marketing technique in this week’s Top Shop Tip, presented by Coats." - Tire Review

Use a Torque Wrench to Tighten Lug Nuts 

"When tightening lug nuts, a torque wrench should be your best friend. Kevin Rohlwing, senior vice president of training for the Tire Industry Association, explains why in this week’s Top Shop Tip, presented by Coats." - Tire Review

Offer Headlight Restoration- A Win-Win for Your Business

"It’s something that consumers don’t think about, but Kim Sigman of Community Tire Pros in Phoenix, Arizona, shares how headlight restoration can help your customers – and add to your shop’s bottom line in this week’s Top Shop Tip, presented by Coats." - Tire Review

Create a Culture of Referrals 

"As a business owner, you want customers to talk about you… but in a good way. Jose Anchietta of Northtown Auto Service & Tire Center gives his tips for creating a culture of referrals by remaining relevant online in this week’s Top Shop Tip, presented by Coats." - Tire Review

Ways to Keep Customers Coming Back to Your Shop

"Repeat customers keep your business thriving. That’s why Gerry White of Bay Area Tire & Service says her shop has served generations of families. White shares her tips on how to keep customers coming back in this week’s Top Shop Tip, presented by Coats." - Tire Review

Spend Quality Time with Your Shop Managers 

Focus on Workplace Culture 

"How do you foster a good working relationship between employees at your shop? Alpio Barbara, owner of Redwood General Tire, explains the daily ritual he does to make sure his employees are comfortable working together." - Tire Review

"The old saying goes “the culture eats strategy for lunch.” And John Zurcher, the COO of Best-One Tire & Service, couldn’t agree more. Hear why Zurcher fostering a great workplace culture is such an important part of the business in this week’s Top Shop Tip, presented by Coats." - Tire Review

Get Involved in Your Community

"It’s plain and simple: making your shop a part of the community builds trust with customers. Gerry White, general manager for Bay Area Goodyear, tells us how her shop gets involved in the Bay Area in this week’s Top Shop Tip, presented by Coats." - Tire Review

The Value of a Mentor

"What does a tire association membership do for you? Chris Monroe of Monroe Tire & Service says being a member of state and national tire groups was “one of the best things I’ve ever done.” Hear his advice for tire dealers on getting involved in the industry in this week’s Top Shop Tip, presented by Coats." - Tire Review 

Have a Voice in the Tire Industry

"What does a tire association membership do for you? Chris Monroe of Monroe Tire & Service says being a member of state and national tire groups was “one of the best things I’ve ever done.” Hear his advice for tire dealers on getting involved in the industry in this week’s Top Shop Tip, presented by Coats." - Tire Review 

Find Allies in the Industry

"In this week’s Top Shop Tip, presented by Coats, Howard Fleischmann of Community Tire Pros says that tire dealers are stronger together than they could ever be alone. 'We as independent tire dealers are under attack,” Fleischmann says. Finding allies can mean joining forces with a strong distribution or even an unlikely partner. “Latch onto that dealer across town. He’s not your competitor – he’s your friend.'" - Tire Review 

Always Follow the Placard

"Your customer may have a tire they want in mind. But, wait… “Follow the placard,” says Kevin Rohlwing, senior vice president of training for the Tire Industry Association, in this week’s Top Shop Tip, presented by Coats." - Tire Review

Cleanliness is Next to Godliness

"'Cleanliness is next to godliness,' says Dan Nothdurft, co-owner of Tire Tires Tires with locations in Sioux Falls, South Dakota and Sioux City, Iowa. See why Nothdruft says a clean shop can distinguish your business in this week’s Top Shop Tip, presented by Coats." - Tire Review 

Improve the Way You Manage Your Shop's Inventory

"How do you measure inventory at your shop? Jon Zurcher, COO of Best-One Tire & Service, says his shop tracks inventory turns. See if your shop could benefit from this way to save money in this week’s Top Shop Tip, presented by Coats." - Tire Review 

Lessons from Paul Zurcher 

"Jon Zurcher, grandson of Paul Zurcher, talks about the book “Where the Rubber Meets the Road: Nine Proven Principles from the Life of Paul Zurcher,” which outlines the guiding principles in the business and life of his late grandfather, founder of Best-One Tire & Service." - Tire Review